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Palmer's
Digital marketing & advertising, 2022 - Present
Palmer's is a legacy skincare brand. The Sasha Group worked on a social campaign called Show Yourself Love, the first brand awareness campaign for Palmer's. As a designer, I created social organic assets and paid ads under the social campaign using my graphic design, motion graphics, and video editing skills.
Social Organic Content / Meta
Design, Art Direction
Meta is one of the main social media platforms where the brand meets their audiences. I created content that helped the brand say what it wanted to convey and listen to what its audience wanted.
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Paid Ads / TikTok, Meta / Jar 101
Video Edit, Animation, Design
Endcard Design
Paid Ads / TikTok, Meta / Jar 101
Video Edit, Animation, Design
Digital Banner / Walmart
Design
Paid Ads / TikTok / Haircare
Video Edit, Design
Paid Ads / TikTok, Meta / Stretch + SkinSuccess Mash Ups
Video Edit, Design
Paid Ads / TikTok / Summer in a bottle
Video Edit, Design
Social Campaign / Meta / Show Yourself Love
Video Edit, Design, Animation
Paid Ads - Optimization / Meta, TikTok, YouTube
Cocoa Butter Formula Lotion
& Stretch Marks Lotion
Video Edit, Design
Creative Director: Jessica Killian
Associate Creative Director: Ryan Graf
Senior Art Director: Allison Lustbader
Copywriter: Rachel Dicker, Hadley Hopkins
Senior Designer: Samara Amat
Creator: Charlotte Damson
Designer: So Youn Chun
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