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Kama,
Business idea and Branding, 2021
It starts from a monthly subscription box of sanitary products.
Customers can try different sanitary products, find a perfect fit, and put them in a box. The business is to help people whoever have a period in their life.
I wanted the brand to be fashionable to carry around. Not shy to show or to be found with. I believe that finally it will change people's attitudes.
Naming inspiration
.
Period
,
Comma
It means comma (,) in Tamil.
[ Kama, ] can make period comma.
Logo construction
Typeface
Speak up, Neutral, New generation
I used Parabole for main typeface and logo to identify brand identity. Comma itself can be an iconic symbol.
Color guide
Main colors
Sub color
Business card - Transparent material
Business card - Transparent material
Application - Brand identity
Product
Space
Magazine
Advertising
Whatever appearance you prefer to be, you are not alone.
While I was researching, I realized that not only 'women' can have a period, but also 'whoever' can have. That's why I used diverse imagery of different people into the poster design.
Campaign
#YouAreNotAlone
