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New social media release doesn't happen every day. It's a good opportunity for Wet Brush to use this chance to dive in timely and be engaged in a conversation that's happening in a new world. We treated it as a new signal and I created a simple animation showing a wet brush detangling 'a messy thread'.

Digital marketing, 2023

Wet Brush


Digital Content / Threads

Design, Animation

phone mockup3.gif
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Creative Lead: Zak Moy
Associate Creative Director: Jess Killian
Designer / Animator: So Youn Chun

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