New York Times

Be safe

Brand identity for a stationery brand that has its own products in a physical store.

Uplift

Logo

Logo construction

Inspired by a paper letter.

It is a folded paper letter I used to send to my friend in my childhood. That is the moment I truly enjoyed

pens and paper.

Color guide

Color application examples

Poster

Product - Sticker set

Application - Brand identity

Product design

Media Facade

Set the grid to design a typeface for media facade. 

I took a square with a diagonal from the logo. I set the grid and designed typefaces based on it.

It shows how the logo animation looks different in the daytime and at night.

Using the logo

Space

Poster