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ROCK SCISSORS PAPER
Branding, 2021
Brand identity for a stationery brand that has its own products in a physical store.
Logo
Logo construction
Inspired by a paper letter.
It is a folded paper letter I used to send to my friend in my childhood. That is the moment I truly enjoyed
pens and paper.
Color guide
Color application examples
Poster
Product - Sticker set
Application - Brand identity
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Product design
Media Facade
Set the grid to design a typeface for media facade.
I took a square with a diagonal from the logo. I set the grid and designed typefaces based on it.
It shows how the logo animation looks different in the daytime and at night.
Using the logo
Space
Poster
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