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Hain Celestial
Digital marketing, 2021 - 22
Hain Celestial is a snack brand that owns Terra and Sensible Portions. I created social organic content for both of IG accounts so each brand can speak to its audiences.
I switched visual languages to work on two different styles of brands at the same time. Terra has a premium look with elevated and sophisticated visuals, while Sensible Portions has a warm and friendly visual to appeal mainly to parents consumers.
TERRA
Social organic content / IG
Design, Animation
SENSIBLE PORTIONS
Social organic content / IG
Design, Animation
![Nov_Pantry_US_1015.jpg](https://static.wixstatic.com/media/a85f39_cc90a92dace44d63993425723dd869eb~mv2.jpg/v1/fill/w_78,h_78,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Nov_Pantry_US_1015.jpg)
![Nov_AppleTree-1015.jpg](https://static.wixstatic.com/media/a85f39_87c93e16b101495895dfc3073f40640f~mv2.jpg/v1/fill/w_78,h_78,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Nov_AppleTree-1015.jpg)
Digital Banner design
Design, Illustration
![FallStaticBanner-All Leaves-R2.png](https://static.wixstatic.com/media/a85f39_257155605b304ef5827bd3b861cef922~mv2.png/v1/fill/w_152,h_304,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/FallStaticBanner-All%20Leaves-R2.png)
![#1 HeroBanner .jpg](https://static.wixstatic.com/media/a85f39_02cfbe4d90d94344b72321c1373f7094~mv2.jpg/v1/crop/x_0,y_0,w_3000,h_596/fill/w_132,h_26,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/%231%20HeroBanner%20.jpg)
![Screen Shot 2022-07-07 at 10.38.58 AM.png](https://static.wixstatic.com/media/a85f39_b02a446d82ec498788ce9edfda43b122~mv2.png/v1/fill/w_45,h_6,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202022-07-07%20at%2010_38_58%20AM.png)
![#3 SubCategory-01.jpg](https://static.wixstatic.com/media/a85f39_81a330705ee14920ad0a11afd003d0d1~mv2.jpg/v1/fill/w_53,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/%233%20SubCategory-01.jpg)
![#3 SubCategory-02.jpg](https://static.wixstatic.com/media/a85f39_5fe0181c666947d893ca6de34e57917d~mv2.jpg/v1/fill/w_53,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/%233%20SubCategory-02.jpg)
![#3 SubCategory-03.jpg](https://static.wixstatic.com/media/a85f39_65b1be1cb3544d339b0cb72912821dd7~mv2.jpg/v1/fill/w_53,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/%233%20SubCategory-03.jpg)
![#3 SubCategory-04.jpg](https://static.wixstatic.com/media/a85f39_02669f97dfeb4ad89fc37324788e0697~mv2.jpg/v1/fill/w_53,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/%233%20SubCategory-04.jpg)
Associate Creative Director: Jessica Killian
Art Director: Allison Lustbader
Designer: So Youn Chun
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