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Bounce
360 campaign, 2025 - Present
For Bounce Dryer Sheets, I supported the campaign from pre- to post-production, contributing to shoot planning, end card design, and social content execution. The work spans paid and owned social, ensuring visual consistency and clarity across platforms while reinforcing the product’s everyday benefits.
Social Paidc Ads/ Meta, TikTok
Bounce Intense
Supported shoot planning and execution for Bounce Intense, designing branded overlays, in-video graphics, supers, and end cards for social video.
Final Asset
Motion Direction
Chalkboard-style graphics
End Card
Social Paid Ad / Meta
Bounce - Put a sheet on it
Design, Animation
Factsheet
Editorial design
Owned social content / Meta
Bounce
Design
Designed a logo-like “Sheet Cheat” sticker for owned social, combining dryer sheet imagery, Bounce orange, and playful typography to create a recognizable visual highlight.
A rapid-response social asset created within hours of the Taylor Swift engagement news, translating a creative concept into an on-brand visual.
Agency: M Booth
Associate Creative Director: Steve Gumbrecht
Copywriter: Natalie Dogget
Designer: So Youn Chun
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