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Palmer's
Digital marketing & advertising, 2022 - 2024
Palmer's is a legacy skincare brand. The Sasha Group worked on its digital marketing and social campaigns including Show Yourself Love, Palmer's first brand awareness campaign. As a designer, I crafted organic content and paid ads under the social campaign using my graphic design, motion graphics, and video editing skills.
Social Organic Content / Meta
Design, Art Direction
Meta is one of the main social media platforms where the brand meets their audiences. I created content that helped the brand say what it wanted to convey and listen to what its audience wanted.
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Paid Ads / TikTok, Meta / Master Oils
Animation, Design, Video Edit
Social Campaign / YouTube, Meta, TikTok / Master Oils - Show Your Glow
Storyboard KV, Video Edit, Design, Animation
Social Campaign / YouTube, Meta, TikTok / Cocoa Butter Formula Lotion
Video Edit, Design, Animation
Paid Ads / TikTok, Meta / Jar 101 Campaign
Video Edit, Animation, Design
Endcard Design
Paid Ads / TikTok / Influencer Hair Care
Video Edit, Design
Walmart / Digital Banner - Bonding Complex
Design
Meta / Paid Ads - Bonding Complex
Design
Brazilian Coco Cream / Trade Ads - Print
Design
Brazilian Coco Cream / Paid Ads
Design, Animation
Creative Director: Jessica Killian
Senior Art Director: Allison Lustbader
Copywriter: Rachel Dicker, Hadley Hopkins
Senior Designer: Samara Amat
Creator: Charlotte Damson, Tatiana Williams
Designer: So Youn Chun
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